First Bud Light went woke, now it’s going broke.
Conservatives view their recent boycott of Bud Light as a win as the company struggles to sell its products after its association with cross-dresser Dylan Mulvaney.
Two senior executives have been fired, two glass bottling plants are set to shut down, and 645 employees will be unemployed come mid-July. This is due to bad marketing decisions on the part of Bud Light’s brewer Anheuser-Busch.
Anheuser-Busch faced backlash in May for featuring controversial figure Dylan Mulvaney on its beer cans. Conservative influencers encouraged a boycott, which lead to falling sales and a lower stock price for the company.
Two executives involved in the marketing campaign were put on leave. Several media outlets, including Outkick, have reported that the executives have now been fired, however, Anheuser-Busch denies these claims.
Local media in North Carolina reported in late June that two glass bottling plants will be shut down due to declining sales of Bud Light.
400 employees in Wilson, North Carolina will be jobless come mid-July. 245 employees at another bottling plant in Ruston, Louisiana will face a similar fate.
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